FOR SMART BUSINESS OWNERS WANTING TO REACH THEIR MARKETING POTENTIAL

Access strategic marketing leadership,

without the

full-time cost

Don't let your marketing hold you back.

Get strategic leadership, accountability and structure with a trusted

Fractional Chief Marketing Officer.

BOOK A FREE CONSULTATION TODAY

Take control of your marketing

with a Fractional CMO

Expertise you need

A Fractional CMO provides access to a senior marketing leader with experience in developing and implementing effective marketing strategies.

Cost you can afford

Don’t compromise on the quality of your marketing due to cost. A full-time CMO will cost over $200k per year. With a fractional CMO, you can access the same expertise at a fraction of the cost.

Measurable results

Your fractional CMO will give you visibility over your reporting and the return on your marketing investment.

DOWNLOAD YOUR FREE

3-STEP MARKETING FRAMEWORK

Learn how to attract red-hot leads and convert more sales today!

  • Discover the critical first-step that is the difference between marketing success and failure.
  • Learn how to create marketing messages that work and has customers knocking down your door.
  • See how to setup your own marketing system to drive long-term growth.


DOWNLOAD NOW

What does a Fractional CMO do?

A fractional CMO is the designated leader of marketing within a business. Just as successful businesses have a leader in charge of finance, sales, operations and technology, a fractional CMO leads the marketing strategy and marketing department, but in a part-time capacity.

 

Businesses often need the help of a marketing leader, but the cost of employing a CMO can be cost-prohibitive. An experienced CMO can demand over $200k per year, which is a significant investment, particularly if the business is investing in other areas and can’t justify employing a staff member full-time. A fractional CMO is a better option to gain access to C-suite-level marketing expertise for a fraction of the cost of employing a CMO full-time.


  • 1. Marketing Strategy

    As the CMO, we work with the business leaders to develop the marketing strategy and implement plans to drive revenue growth.

  • 2. Brand Management

    To develop a brand strategy, we help your business build clarity around your purpose, mission, vision and values. If required, we can also manage any re-branding required to connect with your ideal customer and ensure your brand is used consistently within your business.

  • 3. Manage Talent & Resources

    It's our role to find the right talent to help implement the marketing plan.  This can include anything from choosing a CRM to hiring web developers, graphic designers, photographers or junior marketing staff.

  • 4. Measure and Report Results

    Effective measurement and reporting is critical when analysing marketing effectiveness.  Your Fractional CMO will put the tools in place to measure performance.

Case Study

Over 30% Revenue Growth YOY since 2022

With a laser focussed brand strategy and customised lead-generation funnel, we have increased this clients revenue by 30% YOY for the past 4 years.

Client Experience

Popular Blog Posts

Why good customer service is not a USP

By Chris Dale • October 23, 2024
This one will be short and sweet... I'm always amazed how many businesses list great customer service as their unique selling proposition. Customers expect good customer service, and any business that doesn’t provide it will not be in business for much longer. If your business uses customer service as a USP, you need to do some market research to find out why your current customers prefer you over your competitors. The results may surprise you. A case study that has been documented and demonstrates this fact is the story of a small footwear manufacturer in the US called K Shoes. Some market research found that customers liked their product because their shoes don’t creak. Customers saw this as a sign of product quality. K Shoes used this information to develop an advertising campaign to promote this USP. The ad showed a wife sneaking up on her husband when he was out to dinner with another woman. The ad demonstrated the USP beautifully and led to a rapid increase in sales. You can check out the ad below:

7 marketing lessons from the real estate industry

By Chris Dale • March 14, 2024
This post is one of admiration.... No, I’m not thinking of giving away marketing and getting into real estate sales... But I’ve always admired the real estate industry, its marketing systems, and how it markets properties. I’ve always believed that other businesses can benefit from observing how real estate agents sell a property, and in this post, I’ve listed 7 key marketing lessons any business can learn from real estate marketing. Here they are: 1. To sell something, you need to market it. Imagine if you went to an agent and they said to you, " We’ll list your property, but we won’t do any marketing. “We won’t create a promotional flyer, we won’t take any photos, and we certainly won’t promote it in our shop front. “You would walk out the door. So why do other businesses believe they can sell products and services without marketing? Real estate agents include marketing as a cost of sale. To sell the product, an investment needs to be made. This is a good lesson for any business. 

5 things you need in a marketing brief

By Chris Dale • February 20, 2024
I heard a great quote the other day. It was “give me the freedom of a tight brief” from David Ogilvy, the man regarded as the “father of advertising”. In my years of marketing, I’ve written hundreds of briefs. Briefs for advertising campaigns, briefs for brand development and briefs for new websites amongst many others. And I’d like to think I do a reasonable job of them. I try to be very clear, provide lots of information and give a clear guide to what I want the brief to achieve. Unfortunately, I don’t often receive detailed briefs from clients, so I’ve come up with five things you must include in your brief to get the outcome you want. 1. Include everything you already know. This might seem obvious, but it’s important to share everything you know about your business, your market and your target market in a brief. Don’t make the recipient go and find this information, as it will cost you time and money. Tell them everything you know, and you will have a good foundation to build your brief. 2. Include things you want to know (but don’t) Nearly every business has knowledge gaps. It may be that you don’t have a clear idea of where your website traffic is coming from, the market perception of your brand, or even how you should price your product. If you can be clear about what you don't know, then we can go about finding the answers for you. 

Frequently Asked Questions


  • Who is a typical MarketingHQ client?

    Our typical clients are those without marketing expertise within their business. Often the business owner has been managing their marketing with mixed results and also struggles to find the time to implement any marketing tactics consistently and require a CMO to take this function over.  

  • Do you specialise in any specific industry?

    For the past 14 years, we have been lucky to work with clients across a broad range of categories.  These include Financial Services, Migration Services, Events, Sports, Education, Accounting, Retail and Hospitality. We believe this experience gives us the skills to be able to work in any industry. 

  • Do you have a minimum engagement for a Fractional CMO?

    For our Fractional CMO service, we have a minimum 6-month engagement to ensure we have the time to set up the marketing function for the client and the client can see the results.  After that, our engagement is month-by-month.

  • Why do you start all projects with a workshop?

    Workshops are an important part of our engagement process and ensure we gather all the insights we need to deliver a good outcome for clients.  All client staff must have the opportunity to provide input and share their perspective when developing a marketing strategy. 

  • Do you work with creative agencies?

    Yes. We have relationships with creative agencies to deliver benefits for clients.  For example, we work with our design partner, Design Fox on all rebranding projects and engage Murray Harris Photography for all client photography. 

  • What size businesses do we work with?

    We work with clients of all sizes, from solopreneurs to larger businesses. Typically, our clients have no marketing resources within their business to develop and implement a marketing strategy.  If you understand the value of marketing and have decided to improve it, we want to hear from you.

  • Do you charge for an initial consultation?

    We don't charge for any initial discussions with potential clients.  We are happy to meet with you in person or over Zoom or Teams, which ever is your preference.

  • How do you measure results?

    We measure by tracking results through a variety of metrics that are linked to the marketing objectives.  These include website traffic, conversion rates, cost-per-acquisition, search rankings and leads generated.

"Edupi always believed in marketing but lacked time to execute. Meeting MarketingHQ revealed a company that could handle the work, develop a meaningful strategy, and minimise disruption. I highly recommend Chris and his team to anyone needing marketing but lacking time."

Justin Browne / Edupi Migration

“If you are one those small business owners who wears a lot of hats you have not enough time in the day let alone the week to market your business, you need to engage Chris Dale from MarketingHQ.”

George Panselinos / Inner City Smash

“Attending one of MarketingHQ's workshops opened my eyes to marketing at a whole new level. Marketing is much more than large advertising campaigns and attractive logos. It's a vital part of your business operations and needs be addressed from the beginning of your business journey.” 

Martin Liu / Design Fox

Share by: