Showcasing service excellence to help build a powerful service brand.

Australian Detailing Services

Sector: Car Detailing & Paint Protection for Luxury Cars

Local Area Marketing

Review and update their Google listing to improve online visibility.

Digital Marketing and SEO Review

Audit and review of the on-page SEO structure of their website and Google presence to identify opportunities to increase organic search traffic and improve lead capture.

Email Marketing

Introduction of monthly email newsletters to increase repeat business from customers and promote referrals.

Online Advertising

Implementation and management of Google Ads and Facebook advertising.

Background

Australian Detailing Services had all the bones in place to successfully market their business - a well designed website, good social media presence and a Google my business listing in place.  Most of all, they were great at what they do. They have an undeniable passion for cars, and it shows in the quality of their work. 

You don't receive over 150+ 5 star google reviews for nothing.

Our digital marketing review showed they were invisible on Google, and were missing easy opportunities to promote their business consistently with Google my business and other key digital marketing channels.  Put simply, they didn't have the expertise to improve their online visibility or the time to put regular marketing activities in place to promote their business or capture sales leads.

What did we do?

We made some simple changes that made a big difference. 


On the website, we created designated landing pages for their key services of Paint Protection Film and Ceramic Paint Protection.    ADS wanted to move away from just detailing cars, their aim was to increase the volume of paint protection film work so we created a landing page and drove traffic to those pages via Google Ads, Organic search traffic and promotion of social media content.


We also implemented a monthly newsletter that showcases the quality of the work and some of the amazing cars they work on to an increasingly passionate and supportive fan base.  Every month a "Cars of the Month" Newsletter is sent to their database with photos of beautiful cars, all lovingly protected by the team at ADS. Customers can opt-in to receive the newsletter via an opt-in button added to their website.

Google search

Google Ads Management

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What was the result?

In 2020, online traffic to the ADS website grew by 385% with customers now having to book their cars months in advance.  ADS is now one of Australia's largest XPEL Paint Protection Film installers and have grown from a small two man operation to a team of 10 since we began working with them in July 2018.


ADS have recently invested in a new logo and website to drive growth in their business developed by Create and Boom.