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By Chris Dale April 3, 2025
The accuracy of your web traffic data is critical when making marketing decisions.

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By Chris Dale March 31, 2025
In marketing, lead qualification is a crucial step in the sales and marketing process.
By Chris Dale October 23, 2024
This one will be short and sweet... I'm always amazed how many businesses list great customer service as their unique selling proposition. Customers expect good customer service, and any business that doesn’t provide it will not be in business for much longer. If your business uses customer service as a USP, you need to do some market research to find out why your current customers prefer you over your competitors. The results may surprise you. A case study that has been documented and demonstrates this fact is the story of a small footwear manufacturer in the US called K Shoes. Some market research found that customers liked their product because their shoes don’t creak. Customers saw this as a sign of product quality. K Shoes used this information to develop an advertising campaign to promote this USP. The ad showed a wife sneaking up on her husband when he was out to dinner with another woman. The ad demonstrated the USP beautifully and led to a rapid increase in sales. You can check out the ad below:
By Chris Dale March 14, 2024
This post is one of admiration.... No, I’m not thinking of giving away marketing and getting into real estate sales... But I’ve always admired the real estate industry, its marketing systems, and how it markets properties. I’ve always believed that other businesses can benefit from observing how real estate agents sell a property, and in this post, I’ve listed 7 key marketing lessons any business can learn from real estate marketing. Here they are: 1. To sell something, you need to market it. Imagine if you went to an agent and they said to you, " We’ll list your property, but we won’t do any marketing. “We won’t create a promotional flyer, we won’t take any photos, and we certainly won’t promote it in our shop front. “You would walk out the door. So why do other businesses believe they can sell products and services without marketing? Real estate agents include marketing as a cost of sale. To sell the product, an investment needs to be made. This is a good lesson for any business. 

Marketing Articles

By Chris Dale October 23, 2024
This one will be short and sweet... I'm always amazed how many businesses list great customer service as their unique selling proposition. Customers expect good customer service, and any business that doesn’t provide it will not be in business for much longer. If your business uses customer service as a USP, you need to do some market research to find out why your current customers prefer you over your competitors. The results may surprise you. A case study that has been documented and demonstrates this fact is the story of a small footwear manufacturer in the US called K Shoes. Some market research found that customers liked their product because their shoes don’t creak. Customers saw this as a sign of product quality. K Shoes used this information to develop an advertising campaign to promote this USP. The ad showed a wife sneaking up on her husband when he was out to dinner with another woman. The ad demonstrated the USP beautifully and led to a rapid increase in sales. You can check out the ad below:
By Chris Dale March 14, 2024
This post is one of admiration.... No, I’m not thinking of giving away marketing and getting into real estate sales... But I’ve always admired the real estate industry, its marketing systems, and how it markets properties. I’ve always believed that other businesses can benefit from observing how real estate agents sell a property, and in this post, I’ve listed 7 key marketing lessons any business can learn from real estate marketing. Here they are: 1. To sell something, you need to market it. Imagine if you went to an agent and they said to you, " We’ll list your property, but we won’t do any marketing. “We won’t create a promotional flyer, we won’t take any photos, and we certainly won’t promote it in our shop front. “You would walk out the door. So why do other businesses believe they can sell products and services without marketing? Real estate agents include marketing as a cost of sale. To sell the product, an investment needs to be made. This is a good lesson for any business. 
By Chris Dale February 20, 2024
I heard a great quote the other day. It was “give me the freedom of a tight brief” from David Ogilvy, the man regarded as the “father of advertising”. In my years of marketing, I’ve written hundreds of briefs. Briefs for advertising campaigns, briefs for brand development and briefs for new websites amongst many others. And I’d like to think I do a reasonable job of them. I try to be very clear, provide lots of information and give a clear guide to what I want the brief to achieve. Unfortunately, I don’t often receive detailed briefs from clients, so I’ve come up with five things you must include in your brief to get the outcome you want. 1. Include everything you already know. This might seem obvious, but it’s important to share everything you know about your business, your market and your target market in a brief. Don’t make the recipient go and find this information, as it will cost you time and money. Tell them everything you know, and you will have a good foundation to build your brief. 2. Include things you want to know (but don’t) Nearly every business has knowledge gaps. It may be that you don’t have a clear idea of where your website traffic is coming from, the market perception of your brand, or even how you should price your product. If you can be clear about what you don't know, then we can go about finding the answers for you. 
By Chris Dale March 2, 2023
This week I sat down with Clayton Daniel from Ensombl to discuss all things marketing.
Child thinking about something
By Chris Dale May 19, 2021
Creating great taglines that stick in the mind of the consumer is not an easy task. Here are some helpful tips to make your job easier.
Handwriting saying good job
By Chris Dale May 18, 2021
Testimonials are a key marketing tool for any business. Used effectively, they can increase your credibility and help improve sales conversion in your marketing campaigns. Find out how to get more for your business.
focus word in an image
By Chris Dale September 24, 2020
Few things are more important to a business than its ability to market its products and services effectively. Find out the seven habits of highly successful business owners.
marketing priority list
By Chris Dale July 8, 2020
It's not uncommon for marketing to be low on the priority list for business owners. Find out why it needs to be higher on your priority list.

Sales Articles

By Chris Dale February 28, 2022
Too often we associate good salesmanship with having the “gift of the gab”. Discover the best sales advice I've ever received in this article.
Business people shaking hands
By Chris Dale May 18, 2021
Are you a born salesman? No, neither am I. But there are simple ways to convert more leads into customers. Here are some tips.
You word you below a stick figure
By Chris Dale May 18, 2021
The word "you" is one of the most powerful in marketing. Find out why.
spread the word
By Chris Dale March 13, 2019
Work of mouth is still the best tool in marketing. In this post, Chris Dale from MarketingHQ discusses how you can help others spread the word about your business.

Branding Articles

Marketing books on a table
By Chris Dale May 18, 2021
Good graphic design builds trust with customers. Find out why it's an important part of your branding.
Passion led us here image
By Chris Dale July 3, 2020
What promise do you make to your customers? Discover the importance of a brand promise as part of your brand strategy.
picture of an orange cut in half and painted in blue
By Chris Dale March 13, 2019
Staff engagement is an important part of re-branding. Discover the importance of bringing staff on your re-branding journey.

How to articles

By Chris Dale April 3, 2025
The accuracy of your web traffic data is critical when making marketing decisions.
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